7 Sentence Guerrilla Marketing Plan

The Seven Sentence Guerrilla Marketing Plan

Courtesy of Jay Conrad Levinson.

Grab a piece of paper and take no more than five minutes to answer these questions.

Next use Fast Marketing Plan to select the marketing tactics you will use in your new marketing plan.

   1. The purpose of marketing

   2. How you will achieve this purpose – your competitive advantage and benefits of your service

   3. Your target markets

   4. The marketing weapons you will use

   5. Your niche or position -in effect your Unique Selling Proposition (USP)

   6. The identity of your business

   7. Your marketing budget

The beauty of the Seven Step Guerrilla Marketing Plan is that the idea works for:

   1. Your entire business

   2. Individual products

   3. Individual product campaigns

You write to the level of detail you need to work with but the beauty is that you can build a hierarchy of marketing plans which each level up the hierarchy creating the boundaries or scope of the marketing project and each level further down presenting the clear detailed guidance on how success will be achieved in a particular campaign or using one of the two hundred guerrilla marketing weapons.

Do it now while it's fresh on your mind, then if you are not already a member of Fast Marketing Plan, Sign-up now and start adding your marketing tactics. You'll have a complete marketing plan in under 15 minutes.

Recommendation Link #1:

Please visit my friend Jay Conrad Levinson, the Father of Guerrilla Marketing website for many great marketing ideas.

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